The first time I noticed it, it kind of weirded me out. It was late, and my arms were weighed down with grocery bags, but a flash of colored light had caused me to stop. Just a few houses down, a previously abandoned space now bore a new tenant. In the window, a large, neon sign read “GRAND OPENING,” casting pink and green shadows over the empty parking lot. That explained why I’d never seen it before, but it was like it had materialized overnight.